Singapore-based Moby’s Petshop is a mobile-first ecommerce #startup selling premium pet food and supplies like toys, beds, and clothes. It also partners with small- and medium-sized pet service providers, with the aim of becoming an additional sales channel for these enterprises.
How it compares with competitors: Moby’s claims to have a unique product selection, including brands that are not available anywhere else and its own house label. It also has social responsibility efforts, donating a dollar of every purchase to local animal charities.
Amount raised: US$220,000
Funding stage: Angel
Investment type: Equity
Purpose: The money will be spent for hiring, marketing, expanding its product lineup, and app and site development
Converted from Singapore dollars. Rate: US$1 = S$1.36.