Hepmil Media Group is a Singapore-based humorous content provider, best known for its publications SGAG and MGAG platforms that distribute funny pictures and memes in Singapore and Malaysia. The platform has been described as the Singaporean version of 9GAG.
How it compares to competitors: While most of their competitors focus heavily on user-generated content, Hepmil claims SGAG and MGAG vet every post to ensure that everything that is published is in line with their brand’s personality. The #startup’s hyper-localized content also serves as a unique appeal for its target audience in Singapore and Malaysia.
The startup, which was founded in 2012, claims that SGAG has achieved a weekly user base of over 2 million in Singapore. Meanwhile, MGAG, which launched in 2016, has managed to pull in 8 million weekly users in Malaysia.
Amount raised: US$968,000
Funding stage: Pre-series A funding
Investment type: Equity
Purpose: Expansion to more Southeast Asian markets and product development
Total funding to date: Undisclosed
Converted from Singapore dollar. Rate: US$1 = SG$ 1.34.
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