Workplace training app Gnowbe announced today it has raised US$1.7 million for its seed round.
The funding comes from Coent Ventures, the venture capital subsidiary of Southeast Asia company builder REAPRA. 500 Startups and Australia-headquartered POEMS Ventures also joined in.
Angels like prominent Singaporean investor Koh Boon Hwee and mobile gaming company Kabam co-founder Holly Liu participated too.
Workforces around the world are rapidly transitioning to a ‘mobile-first’ mindset.
Gnowbe is headquartered in Singapore and in Silicon Valley. It specializes in workplace education through “micro-learning” – that is, through short-form, gamified courses on a phone that take no more than 10 minutes a day. The app delivers multimedia content and uses social features and gamification elements, like leaderboards and rewards, to keep users engaged.
A data analytics platform is available to users and employers to measure performance and progress.
“Workforces around the world are rapidly transitioning to a ‘mobile-first’ mindset. This presents a tremendous opportunity for businesses to empower employees through knowledge,” says CEO and co-founder of Gnowbe, So-Young Kang, in a statement.
Gnowbe will use the funding to grow its team of developers and sales and marketing people. The #startup will work on new features, more training content, and partnerships with “key players in the industry.”
The company just announced such a partnership with KPMG Digital Village, a collaborative community of corporates, startups, investors, and government agencies to encourage new ideas for tech products and services.
Gnowbe claims to have more than 6,000 users with a monthly growth rate of 15 percent. It launched its app last year. Its clients include Unilever, Singtel, and Hertz.