Social media management tools like Buffer and Hootsuite are fairly ubiquitous but can be expensive to maintain as startups scale up their digital footprint.
Buffer, for example, starts at US$99 per month for small teams, escalating to US$399 for larger businesses.
SocialChamp is a new upstart that’s trying to end the dominance of these well-funded goliaths. It has your regular suite of features such as scheduling posts, link shortening, analytics, and RSS integration but it operates on an ethos that social posts need to be repeated for maximum reach.
Sameer Khan, co-founder of SocialChamp, says the tool is inspired by former Apple employee Guy Kawasaki’s book, The Art of Social Media.
“Businesses don’t always have tons of good content to share. They’d prefer their few pieces to be read and shared widely. That’s where repeating posts comes into play,” explains Sameer.
Brands can, for example, use the app to schedule the same tweet with a pre-determined time difference. SocialChamp will either delete the previous tweet or retweet it, and save all previous tweet analytics such as clicks, reach, and engagement.
But what about Facebook? Won’t its algorithm penalize pages that share the same piece of content repeatedly? Sameer claims that they’ve come up with a workaround, whereby the previous share is hidden from the timeline.
“When you post your content on Facebook, it’ll initially show it to a small percentage of your audience and wait for engagement. If users engage then it’ll spread to more, otherwise reach will be killed. The assumption is that if you post it again after several hours, the initial audience will be different,” he adds.
This tactic could come under fire if Facebook tweaks its algorithm further to prevent post repeats.
But Sameer’s very confident. He explains the team took the best features of existing apps such as Buffer and Hootsuite and added a few of their own to firm up the product. Other than simply repeating posts, the tool also provides content suggestions, automates RSS feed posts, and allows bulk content uploads.
There are further integrations with Facebook live planned in the near future.
Guy Kawasaki himself has endorsed the product in several of his public talks.
“SocialChamp is the tool that I use the most for my social media efforts. It’s the cleanest and most efficient tool that I’ve found,” he said in a testimonial.
The #startup, which is currently bootstrapped, has a freemium model with paid plans starting at US$10 per month. It claims over 1,500 active users with an average of almost 200 percent month-on-month growth since launch.
“I’ve had customers who have moved from Buffer and IFTTT to SocialChamp,” outlines Sameer. “Our approach to adding features is very different – we integrate them based on feedback and recommendations from existing users.”